Radisson Blu continues to anchor the legacy footprint. At the same time, the Radisson brand is the fastest riser, supported by a strong conversion engine and a concrete pipeline that continues to translate into openings. Building on this momentum, the group has signed over 15 new hotels and roughly 2,500 rooms in the last 12 months, including new market entries in the Democratic Republic of Congo and Zimbabwe.

Over the past five years, Radisson and Radisson Blu have ranked among the most signed brands in Africa, with one of the highest shares of cumulative openings. The last 12 months set a new benchmark with more than 2,500 rooms signed and multiple market entries. Priority growth markets remain Morocco, South Africa, and Nigeria, where the group is deepening its presence and widening its brand distribution.

Nigeria shows the model’s resilience. The Group now holds a strong position in the country with 13 hotels in operation and pipeline, while Abuja is carrying a significant active pipeline with three hotels totalling 458 keys.

South Africa is being reshaped with priorities in Cape Town, targeted growth in secondary cities such as Durban and Pretoria, and a sharper focus on leisure corridors that include Kruger National Park, Sun City, and the Garden Route. The hroup plans to enter Zanzibar and is considering lodge, safari, and affiliation opportunities across Namibia, Botswana, and Zambia to meet the rising demand for nature-led experiences.

Conversions remain a core lever for scale and speed. In the last five years, more than 15 hotels, equal to almost 3,000 rooms, joined the portfolio through conversion. This helped the Group lead openings across the continent while keeping brand standards high and owners in mind.

Recent signings show the extensiveness of this strategy, with a balanced pipeline of city hotels, resort destinations, and quick-to-market conversions. These signings span the Democratic Republic of Congo, Nigeria, Zimbabwe, and Morocco, including Radisson Blu Kinshasa and three Radisson hotels in Lubumbashi, Radisson Harare, Park Inn Victoria Falls, Radisson Collection Lagos Atlantic, as well as new additions in Casablanca with Radisson Blu Resort & Conference Center Bouskoura, a first Radisson brand hotel in Rabat, and further expansion in Marrakech.

Key signings include:

Democratic Republic of the Congo:

Radisson Blu Hotel, Kinshasa
Upper-upscale flagship in Gombe

Radisson Hotel Lubumbashi
Panoramic city stay in the DRC’s second city

Radisson Blu Apartments Lubumbashi
Upscale apartment living in Lubumbashi’s prestigious Quartier Golf

Radisson Airport Hotel Lubumbashi
A strategically located airport hotel designed for ease and connectivity

Egypt

Radisson Resort Ain Sokhna Groove
A large-scale Red Sea resort in one of Egypt’s growing leisure destinations

Radisson Serviced Apartments COY Sheikh Zayed City
Flexible extended-stay accommodation in a fast-growing hub of Greater Cairo

Morocco

Radisson Blu Hotel & Conference Center, Casablanc a Bouskoura
Conference-ready address beside Palm Golf

Radisson Hotel & Apartments Rabat Technopolis
Dual-component hub in the capital’s innovation park

Radisson Blu Resort Marrakech Ben Akil
Low-rise bungalows with views of Atlas Mountains

Nigeria

Radisson Hotel Aba
A new internationally branded hospitality destination for Aba

Radisson Hotel & Conference Center Yenagoa
A conference-focused hotel in the heart of an emerging Nigerian business center

Radisson Collection Hotel, Lagos Atlantic
Refined lifestyle luxury on the oceanfront of Lagos’ leading business district

South Africa

Radisson Serviced Apartments Umhlanga
A modern serviced apartment offering in the heart of Umhlanga’s business district

Zimbabwe

Radisson Serviced Apartments, Harare
Prime Borrowdale address for extended stays

Park Inn by Radisson Victoria Falls Resort
A resort destination near one of the world’s most iconic natural landmarks