Available as @RadissonHotels in ChatGPT, the app enables travellers to search for Radisson Hotels properties across over 100 countries, and more than 1,000 hotels through natural conversation.
Through starting a new ChatGPT conversation with @RadissonHotels at the start of the prompt, travellers can ask for advice to plan a family-friendly weekend stay in Amsterdam, or a hotel in Paris with a gym and spa near the Eiffel Tower. The app will respond with relevant Radisson Hotels properties with live inventory and rates, location context, amenities, hotel details, and interactive map-based results. When ready, travellers are directed to complete the reservation through the Radisson Hotels website.
The launch marks an important step in Radisson Hotel Group’s move toward agentic commerce - a shift from traditional, channel-based booking journeys to AI-led experiences where discovery, comparison, and decision-making happen through conversation. As travellers increasingly turn to AI to ask questions, narrow down options, and plan trips, hospitality brands need to be visible, accurate, and actionable at the moment of intent.
This shift is already underway. According to Accenture’s Consumer Pulse Research 87 percent of travellers are open to collaborating with an AI-powered travel agent to find the best option, and 71 percent of travellers say that at least half of their spend for hotels or airlines will be influenced by AI over the next 12 months.
The collaboration began with Radisson Hotel Group using an MCP accelerator that is part of Accenture’s AI Merchant Center, an agentic readiness and intelligence platform. This helped structure, validate, and optimize how Radisson Hotels’ content, inventory, rate, and booking signals could be monitored for AI-led discovery. Accenture then worked with Radisson Hotel Group to design the app experience, shaping how travellers interact with it and how it works across devices. The app connects directly to Radisson Hotel Group’s existing systems, delivering real-time hotel information that helps travellers move from a broad idea to a relevant shortlist more quickly. Over time, the companies plan to expand this experience to include deeper personalisation, loyalty recognition, in-chat booking, reservation management, trip modification, and AI concierge capabilities.
