In a celebratory atmosphere, the completion of the Competition for the European Capital of Culture 2030 was recently announced that Larnaca is the winner of the competition.
In 2024, the total number of passengers travelling by air in the EU was 1.1 billion, an increase of 8.3 percent compared with 2023 (973 million).
Airbnb Inc's YouTube advertising campaigns from August to October 2025 showcase the company as a transformative platform offering immersive, authentic stays and local-driven experiences worldwide.
As competition for global tourism increasingly depends on digitalisation, Artificial Intelligence and creating connected experiences, the Travel Technology area is emerging as a driving force for the sector transformation at FITUR 2026.
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