From sun‑soaked coastlines to fast‑growing global cities, this quarter Hilton is entering new markets and expanding its presence in places travellers are eager to explore. 

Thailand experienced a notable surge in interest from long-haul geos in 2024, as evidenced by recent data from Airbnb. With increased air connectivity, this upswing suggests a growing appetite among international travellers—particularly from regions such as Europe, US, and Australia—to explore the Kingdom's diverse offerings, from tropical islands and cultural heritage sites to wellness retreats and culinary experiences.