The programme is mainly focussed on online marketing activities, and at the same time, Larnaca will be represented at what is said to be the three largest international tourism exhibitions.

The tagline, They Always Come Back, along with the image of a flamingo, will underscore that Larnaca has the largest share of recurring tourists of all coastal cities up to 60 percent returning.

Emphasising the development of winter tourism, the tourism board will continue with a programme of free activities for tourists staying in hotels in Larnaca from November to April.