In 2025, 31.1 percent of all overnight stays in tourist accommodations across the EU took place during the two busiest months; in all EU countries these were August and July. The seasonality of tourism is driven by environmental factors, such as climate conditions and geographical location, together with social and cultural influences, such as school holidays.

The historic maritime city, nestled along the Atlantic Ocean in the Bay of Biscay is a hub of smart tourism innovation and trailblasing smart tourism experiences that combine forward thinking and an ability to look beyond the horizon. Bordeaux offers each visitor the chance to dive into the experience of the city through a series of ambitious urban renewal projects, integrative sustainable planning, and using the knowledge of the experts of Bordeaux to fuel the information available: the residents.