With the signing of MoU, the framework for cooperation is formally established, and encompasses the areas of research and innovation within the fields of tourism and hospitality, strategic planning, and destination management.

Joint actions under the agreement include the preparation of studies, the exchange of know-how, the organisation of seminars, the promotion of initiatives and programmes, and other actions regarding the qualitative upgrading of the tourism industry of Larnaca region and beyond.

The MoU was signed on behalf of LTB by its chairman, Dinos Lefkaritis, and on behalf of UCLan Cyprus by its chair of the council, Floros Voniatis, in the presence of the six-member Consultancy Committee for Strategic Planning in Tourism that was set up within the framework of the memorandum. The committee members are Sofoklis Sofokleous, Panayiotis Hadjiloizou, Nana Asmeni, Katerina Antoniou, Irene Georgiou and Dmitrii Novoselov.

During the signing, Lefkaritis thanked the university for the cooperation to date, which the signing of the memorandum solidifies and expands across various levels and sectors through the implementation of mutually beneficial actions.

Voniatis noted that the MoU with LTB is signed within the context of the university's strategy, which has a clear focus on strengthening cooperation and collaborations with local bodies, as well as the increasing demands for excellence, distinction, research and innovation.