For the period of January – July of the current year, revenue from tourism is estimated at EUR1.757,8 million compared to EUR1.891,1 million in the corresponding period of 2025, recording a decrease of seven percent.

Expenditure Analysis

The average expenditure per person was EUR920,66 this July, compared to EUR870,78 in July 2025, recording an increase of 5,7 percent. Tourists from the UK (the largest tourist market with 31,9 percent of the total tourists during this July) spent on average EUR110,46 per day, while tourists from Israel (the second largest market during the specific month with 20,5 percent of the total tourists) spent on average EUR158,19. Tourists from Poland (the third largest market with 6,3 percent) spent on average EUR92,27 per day.