The accolade recognises rural destinations that are embracing tourism as a driver of development and new opportunities for jobs and income, while preserving and promoting community-based values and products. The initiative also recognises villages for their commitment to innovation and sustainability in all its aspects – economic, social and environmental – and a focus on developing tourism in line with the Sustainable Development Goals (SDGs).
In 2022, a total of 32 villages from 18 countries across the five world regions were awarded the recognition. The villages were evaluated by an independent Advisory Board based on a set of criteria covering nine areas:
- Cultural and Natural Resources
- Promotion and Conservation of Cultural Resources
- Economic Sustainability
- Social Sustainability
- Environmental Sustainability
- Tourism Development and Value Chain Integration
- Governance and Prioritisation of Tourism
- Infrastructure and Connectivity
- Health, Safety, and Security
A total of 136 villages were put forward for consideration by 57 UNWTO Member States (each Member State could nominate a maximum of three villages) for the 2022 edition. From these, 32 were recognised as Best Tourism Villages by UNWTO.
The award ceremony will take place in AlUla, Saudi Arabia on February 27-28 back-to-back with the first presential meeting of the UNWTO Network of Best Tourism Villages.
The next edition of the Best Tourism Villages by UNWTO will open in February.
List of Best Tourism Villages by UNWTO 2022:
- Zell am See, Austria
- Wagrain, Austria
- Puqueldón, Chile
- Dazhai, China
- Jingzhu, China
- Choachí, Colombia
- Aguarico, Ecuador
- Angochagua, Ecuador
- Choke Mountains Ecovillage, Ethiopia
- Mestia, Georgia
- Kfar Kama, Israel
- Sauris-Zahre, Italy
- Isola del Giglio, Italy
- Umm Qais, Jordan
- Creel, Mexico
- El Fuerte, Mexico
- Ksar Elkhorbat, Morocco
- Moulay Bouzerktoune, Morocco
- Lamas, Peru
- Raqchi, Peru
- Castelo Novo, Portugal
- Pyeongsa-ri, Republic of Korea
- Rasinari, Romania
- AlUla Old Town, Saudi Arabia
- Bohinj, Slovenia
- Rupit, Spain
- Alquézar, Spain
- Guadalupe, Spain
- Murten, Switzerland
- Andermatt, Switzerland
- Birgi, Türkiye
- Thái Hải, Vietnam
A further 20 villages will enter the Upgrade Programme. All 52 villages will also become part of the UNWTO Best Tourism Villages Global Network created in 2021 which from this date gathers 115 villages from the five continents. The Network provides a number of benefits including onsite and online training, sharing of good practices and international brand recognition and awareness.
The following villages participating in the Upgrade Programme:
- Trevelin, Argentina
- Krupa na Vrbasu, Bosnia-Herzegovina
- Fontainhas, Cabo Verde
- Ninhue, Chile
- San Vicente de Chucuri, Colombia
- Barichara, Colombia
- Kalopanagiotis, Cyprus
- Pissouri, Cyprus
- Adaba, Ethiopia
- Khonoma, India
- Neot Semadar, Israel
- Otricoli, Italy
- Il Ngwesi, Kenya
- Grand Baie, Mauritius
- Bella Vista, Paraguay
- Istebna, Poland
- Ferraria de São João, Portugal
- Castara, Trinidad and Tobago
- Anıtlı, Türkiye
- Cumalıkızık, Türkiye
