The general theme of the conference, which will be held in English and Greek is, Moving Forward in Enhancing Total Customer Experience, and is subdivided in five presentations; The markets of UK, Germany and continental Europe and the prospects of Cyprus tourism; smart tourist communities; digital revolution and benchmarking, marketing Greece; and leading the younger generations.

At the same time, the next exhibition of products and services, which is also organised by CHA for the 26th consecutive year, will be open.

The association also publishes a Product & Service Guide with products and services that are of interest to hoteliers and generally all tourist businesses.