The main objective is undoubtedly the further consolidation of Paphos as a destination for athletes with a view to curbing seasonality through the development of sports tourism.

Mainly, Triathlon will be promoted through this initiative however other sports such as individual cycling, running, swimming will also be priorities. The publication of printed promotional material has already been completed. Short films are in progress, while participation in specialised foreign shows is scheduled to take place at sports events and international competitions by hosting professionals and representatives of sports clubs in Paphos.