Drawing on the special experiences and unique products which differentiate the island from other destinations, the plan focuses on upgrading Cyprus’ online resources with the extensive use of social media, increasing the country’s participation in exhibitions and workshops abroad, while also promoting alternative aspects of tourism with special emphasis on weddings, sports and ecotourism.

In addition, the plan aims to promote the submission of proposals for European programmes. The authority and its stakeholders are optimistic for the coming year on the basis of data provided by travel organisers and airlines.