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Phocuswright: Hotel “PMS Must be Redefined to Survive New Era of Travel”

Phocuswright, a leading global travel industry research authority and producer of the annual Phocuswright Conference, has urged the hospitality industry to rethink the traditional property management systems (PMS), and adopt AI to harness real-time data and transform hotel operations.

The Phocuswright Conference, Fort Lauderdale, November 13-16, has been themed You, Me & the Machine, and explores the massive possibilities for AI in the travel space.  One major focus area at the event is hospitality.  Entrepreneur Richard Valtr took one of the main sessions on the Center Stage and talked about how artificial intelligence is redefining the hotel PMS.

 “The post-pandemic travel industry is on the cusp of unprecedented change due to rapidly advancing AI, meaning the hotel industry faces new challenges and opportunities,” said Gene Ko, director of marketing and communications, Phocuswright.  “Hotel operators today have unparalleled access to real-time and forecast data.  However, they need the ability to translate it into actionable insights that can be applied to everyday operations.  The traditional PMS – which is used to informing operating decisions based on historic data – is no longer fit for the challenge.  It must be redefined to enable hotels to survive and thrive in this new era of travel.”