This mission was undertaken at Birmingham Wedding Show and The Οutdoors Show, London, with both events concurrently held between February 23 – 25. Participants included Pafos Regional Board of Tourism (ETAP), district municipalities and hoteliers, whose main focus was to promote the region as an ideal Mediterranean destination for wedding ceremonies and honeymoons.

Meanwhile, regarding attempts to boost the region’s sports tourism sector, ETAP also promoted its capabilities to prospective guests at The Outdoors Show. ETAP announced that various meetings took place at the event where relevant stakeholders focused mainly on cycling and swimming. Concluding, it was decided that top international sporting events during the 2018 – 2019 period, are to be international promoted through local and international media.