tourism players from Jordan in a bid to further enhance efforts to target the specific market.

In a relevant announcement, the authority supports that the number of incoming tourists from the Middle Eastern country can be improved by attracting travellers for short breaks, group visitors, expats and second-home owners.

This, of course, also depends on offering more competitive air fees between Larnaca and Amman, as well as instigating direct connections from Paphos to Jordan.