as the European Capital of Culture 2017.

In parallel, a user-friendly 3D electronic map is on its way, providing island dwellers with invaluable information in a visually and design-wise attractive way.

Further initiatives include redesigning the official website, the distribution of a paper promotional bag and the preparation of a short film showcasing the highlights of the region.

The overall aim is to reposition Aphrodite’s city of birth as a year-round tourist hotspot.