The incentive, seeking to promote Paphos as the European Culture Capital for the current year, will exhibit the special product offerings that differentiate the city from other destinations, as well as target new markets with good air connections and prospects.

The new strategy will include efforts such as participating in specialised exhibitions and workshops abroad, hosting journalists and bloggers, and using social media, among others.

So far, the year shows positive signs for visitor flow from several key markets, and the ETAP predicts that the year will set a new record for tourism and further contribute to solving the chronic problem of seasonality.