The company’s participation demonstrates its continued efforts to raise awareness for Responsible Gaming (“RG”) and provide its customers with a safe gaming environment.
In a panel discussion titled, ‘’Sustainable safer gambling and safer gambling practices in the gaming industry,’’ Pinelope Georgiou, responsible gaming manager, Melco Cyprus, provided her own views on the matter. Georgiou stressed that the success of Melco’s global RG strategy depends upon a well-tested, three-pronged approach that provides a solid framework for RG across Melco’s resorts: technology and processes, community engagement and colleague education. She also highlighted that the sustainable development and continued implementation of a Responsible Gaming culture is one of Melco’s top priorities in all its jurisdictions of operation. In addition, Georgiou said, “For Melco, Responsible Gaming is not a legal obligation but an integral part of our culture’’.
Moreover, Georgiou listed the safer gambling standards followed by C2, including available tools, training programmes, responsible marketing practices and other measures, mentioning that only those companies which take responsible gaming seriously will survive in the regulated markets of the future. Furthermore, she emphasised that the evaluation of practices is key to developing and maintaining a successful RG programme, stating that Melco Cyprus reviews and analyses RG figures to manage outcomes through strategic perspectives.
Melco is the first gaming operator in Europe to achieve the international third-party responsible gaming accreditation “RG Check” from the Responsible Gambling Council. This achievement further establishes Melco Resorts & Entertainment as the first and only integrated resort operator in the world to be recognized by RG Check across all its operating jurisdictions (Macau, the Philippines and Cyprus).