impact of TUI Group’s business in Cyprus reached EUR32.3 million, equal to EUR59 per customer per night, while total tax impact stood at EUR13.7 million, translating into EUR25 per guest per night.

Social and environmental impact were much smaller and more uncertain, nevertheless, as Preston underlined, it is crucial to focus on environmental performances, review supply chain management, place emphasis on training and conduct a deeper investigation into the role and consequences of each element.

As Kylie Bowen, manager, sustainability planning and communications, TUI Group, explained, the results of the study come at a time when the company is looking to set its next five-year strategy, thus, it is of great importance to monitor the impact of its businesses.

In fact, tourism is not only about the number of tourists, suggested Felton, calling on all stakeholders to start thinking about the real impact of the industry in order to make sure that it not only contributes to the economy but also adds value to the community.