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Larnaca Touristic Area Larnaca Touristic Area

Strategic Success: Larnaca Included in the Programmes of Leading UK Tour Operators

The Larnaka Tourism Board expressed its great satisfaction over the achievement of a long-standing and strategically important objective, aimed at substantially strengthening the presence of the Larnaca Region in the UK tourism market.

For the 2027 tourism season, the two largest tour operators in the UK are dynamically including the area in their programmes. Specifically, TUI UK, for the first time, is incorporating major hotels in Larnaca into its programme, marking an important milestone for the destination. At the same time, Jet2 is returning to Larnaca after a multi-year absence, with a particularly strong programme that includes partnerships with hotel establishments in the Larnaca Region.

 A particularly significant aspect is that this programme, beyond the summer season, creates prospects for further expansion during the winter period. Larnaca has all the characteristics of a year-round destination, remaining vibrant throughout the year and offering visitors a wide range of experiences and activities.

 This development is the result of coordinated and long-standing efforts by all stakeholders to upgrade and enhance the competitiveness of the destination. LTB expresses its appreciation to the hoteliers of the area, who, through professionalism, persistence and systematic efforts, worked tirelessly towards achieving this important goal.