All the proceeds of the event are to be given to financially strengthen the Foundation's new goal, the erection of a specialised Children's Cancer Center. Alexander College, in the framework of its corporate social responsibility for years, has also incorporated the pillar of health, actively offering through the organization of various events in the community.

During the event, contributions of EUR10 (per haircut) will be made after the participants can cut their hair either symbolically or they can donate it if it is 25cm in length or longer.