For the period of January – November 2025, revenue from tourism is estimated at EUR3.599,4 million compared to EUR3.122,5 million in the corresponding period of 2024, recording an increase of 15,3 percent.

The average expenditure per person was EUR716,00 in November 2025 compared to EUR771,02 in November 2024, recording a decrease of 7,1 percent. Tourists from the UK (the largest tourist market with 22,7 percent of the total tourists in November 2025) spent on average EUR87,68 per day, while tourists from Poland (the second largest market during the specific month with 13,2 percent of the total tourists) spent on average EUR82,97.

Tourists from Israel (the third largest market with 11,4 percent) spent on average EUR168,90 per day.