In 2019, the last year before the COVID-19 pandemic heavily hit the tourism sector, the gross value added directly generated by tourism amounted to an estimated EUR572 billion, or five percent of the total gross value added in the EU economy. 

Cyprus tourist arrivals reached 90.549 this January compared to 43.944 in January 2022, recording an increase of 106,1 percent.

The EU tourism industry seems to be strongly rebounding from the COVID-19 pandemic.

Larnaka Tourism Board (LTB) continues to grow with the addition of Agios Theodoros community, which seeks to further promote and develop its unique, alternative tourism product through its new membership.

After a pandemic-induced hiatus, Hotelbeds’ iconic MarketHubs will return this year, bringing together key decision-makers and influencers from across the global travel industry.

In 2021, residents of the 27 EU Member States made 879 million tourism trips with at least one overnight stay (+23 percent compared with 2020; 713 million trips).