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WTTC's Hotel Sustainability Basics Reaches 3,400 Verified Properties

The World Travel & Tourism Council (WTTC) has recently announced that its Hotel Sustainability Basics (Basics) has achieved a significant milestone, with 3,400 properties now verified across almost 80 countries.

Designed to help hoteliers on their first steps to improve their sustainability ratings and raise the bar of sustainability across the global hospitality industry, this independent global sustainability verification programme is overseen by internationally recognised verifiers Green Key and SGS.

 It empowers hotels of all sizes to follow a 12-step programme aimed at reducing carbon emissions, promoting nature conservation, and ensuring local communities benefit from a hotel's operations.  

This latest achievement marks a pivotal step forward in Travel & Tourism towards a more resilient and sustainable future.

 Hotels groups from major travel and tourism destinations such as Germany, China, Mexico, the UAE United, Sweden, Spain, India, Madagascar, and Turkey, amongst many others, have joined the groundbreaking initiative.

 'Basics’ has now been adopted by hotels across all continents, signifying the eagerness from major hospitality players across the globe to move forward in their sustainability journey.

 In addition to its geographical expansion, Basics is strengthening the sector's alignment on sustainability through new strategic partnerships. A key collaboration with BeCause is set to enhance relationships and visibility with Online Travel Agents (OTAs), providing an invaluable platform for hotels committed to sustainable operations.

 This initiative reflects WTTC's dedication to facilitating meaningful connections within the industry, promoting a unified approach to sustainability. Basics has achieved full alignment with Green Key, a leading international eco-label for tourism facilities, meaning all Green Key certified hotels are now in full compliance with Basics and can obtain Basics verification with no extra effort.